If you own a brick and mortar store but do not yet have a Google + Local (also known as Google Places) page then stop reading this blog and go and create one for your business now.
My partners charge upwards of $200 to create Google+ Local pages. But if you are willing to put in a little work, they can be a 100% free way to let local customers that are searching for what you have to offer find you on Google, even if you don’t have a website. It provides directions to your store, pictures and promotional videos, descriptions of your services and opening times.
You can grab your G+ Places page at the link below
The added benefit of having a places page is that it is a perfect bridge between social media and your physical store. What good is a client attracting Facebook page if they don’t know the best way to get to your store? Give your fans a link to your G+ Places page from your Facebook page or Twitter handle and use it to transition people from sitting at their computer to coming into your store.
G+ Places pages are mobile friendly, they allow people to call you with one click from the page and offer turn by turn directions from mobiles. There is no easier way to grab those local customers from your social sites, direct them to a high ranking, easy to understand web page and have them walk into your store.
G+ Places pages have been around for a while but many businesses have not heard of them, and the ones who do have them are rarely using them to draw their online followers in store. You can even create coupons to offer your potential clients from your G+ Places account and track how many people visit your page. I you would like to know how many of your fans are actually interested in your company, just post a link to your G+ Places page and check your statistics.